Blog Task 1a
The point of local radio is to create a close relationship between the presenter and the viewer. The viewer receives more useful information relating to the area they live in, instead of a more overall view of the West Midlands, for example. Local radio stations can give more information on local news and weather, giving school closures due to weather conditions and traffic and transport information on local roads/trains. They also showcase local sport and entertainment news, so people in that area know what might be going on at the weekend or in a few weeks, they might say what’s on at the Belgrade for example, or if there are any exhibitions on at the transport museum. The point of local radio is to keep the community in that area up to date and connected.
The target audience for BBC local radio shows are 50 years or over, but there is also a wider audience group who may just be interested in local issues. BBC Coventry and Warwickshire reaches 14% of the population of Coventry. (99 out of 690,000), which seems like a very low percentage. However, the BBC local radio shows have 7.2 million listeners a week. (17.3% of adults in England). With 1.3 million people only listening to these local radio shows.
BBC local radio stations are more focussed on the community and hold debates, whereas mercia, or touch’s priorities are entertainment, so they play more music and have more of a chatty show. BBC local radios have a slightly more serious approach and only talk about things happening within the local community.
Blog Task 1b
Greg James – Rage Against The Answer Machine
Greg James is on BBC Radio One from 6:00pm to 7:00pm, the target audience for Radio One is 18-24 year olds, so, naturally, there is a lot of music during Greg James’ show. He keeps the talking light hearted and minimalistic. At the start of his show, he does a 10 Minute Takeover section, where the audience write on the Twitter and Facebook pages which song they want played on the show and the people are picked at random, the only reason a song wouldn’t be played would be if they couldn’t find it on their system. This is great audience interaction section, getting people hooked right from the start of the show, it also gives a variety of different songs and gives the shows producers and researchers a chance to see what type of songs their audiences are listening to, giving them a better idea of target audience.
When we come back to Greg after each song, he tries to link with something coming up later on in the show, so he will say he is going to reveal a joke, but later on in the show. He also says the news will be “right after this song” when in fact, this doesn’t happen until 4 songs later.
The types of songs played during the show are quite new and in the top charts, these are songs like Lilly Allen – Somewhere Only We Know, (which is currently 4th in the UK top 100,) Alesso – If I Lose Myself (which is like an undiscovered track) One Direction – Story of my Life (which is currently 3rd in the UK top 100.) So this fits in nicely with the target audience. Greg also plays a song that he specifically has picked and likes. This song is called I Lost Myself, by Sivu. He asked for the audiences thoughts on this track, bringing the listeners back into the show. He reads out some tweets and comments after the song has finished. This is just after half way through the show, so the listeners don’t feel forgotten.
The longest bit of dialogue between the presenters is near the end of the show, when Zane Lowe joins Greg James and Chris in the studio, they talk about a song Chris and Greg did called Mulled Wines by Father Chris Smith. This is a mock version of Blurred Lines by Robin Thicke. This adds a touch of comedy to the end of the show, and also introduces the next presenter nicely.
After this little conversation has ended, Greg James plays another song and then introduces the line up for the evening, signalling his time has come to an end. He says goodbye and plays a song, which is where Zane Lowe will enter the studio. Playing a song last adds a nice crossover between the two shows.